A Full Plate:
A look at the nutritional state of the nation
A Full Plate:
A look at the nutritional state of the nation
Singaporeans' attitudes regarding health and nutrition are a reflection of targeted, nation-wide initiatives and educational programmes aimed at making healthy, balanced living a priority.
A Full Plate: A look at the nutritional state of the nation helps FairPrice Group to identify the opportunities to support all Singaporeans on their health and wellness journeys.
It explores Singaporeans' understanding of nutrition, how they balance it with other priorities, and how they access it in their daily routines.
Download the report to find out more.
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Key Findings
Singaporeans have differing opinions about what a balanced meal is
83 %
recognise a balanced meal is key to a healthy diet
Less than
1 in 4
understood that a balanced meal contains fruit, vegetables, protein, and carbohydrates
Health and nutrition is very important to Singaporeans - 68% choose products based on whether they are better for health, and 83% recognise that a balanced meal is key to a healthy diet.
Yet many Singaporeans we surveyed have differing opinions on what exactly a balanced meal comprises.
Out of all our study's respondents, less than one in four understood that it contains fruits and vegetables, protein, and carbohydrates - the Health Promotion Board's description of a healthy plate.
What is nutritious for you might not be the same for me. Nutritious food seems more high end...the younger you are, the more nutrition you need. That's why as young as [our kids] are, we put only very good fish inside [their meals].
83 %
recognise a balanced meal is key to a healthy diet
Less than
1 in 4
understood that a balanced meal contains fruit, vegetables, protein, and carbohydrates
Parents find it challenging to balance nutrition and satisfy kids' stomachs
71 %
of parents said that taste is the deciding factor on what makes a good meal
70 %
agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern
There is tension in parents' minds between the need to provide nutrition for their children, and the need to satisfy their kids' desire for tasty and filling food.
As many as 71% of parents said that taste "is the deciding factor on what makes a good meal", while 70% agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern.
Essentially, there is a negotiation of wills between what parents want their children to eat, and what their children would willingly eat.
Even if some [meals] are unhealthy, it's okay as long as they've had other healthier meals. Meals are planned around making sure kids eat it and eat it fast...
71 %
of parents said that taste is the deciding factor on what makes a good meal
70 %
agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern
Fresh frozen food is increasingly viewed as a good source of nutrition
55 %
of parents agreed that fresh frozen food is a good source of nutrition
52 %
of parents said they had increased their consumption of fresh frozen food in the past year
Our study suggests that Singaporeans today have less misconceptions surrounding the nutritional value of fresh frozen food.
Findings reveal that fresh frozen food is increasingly viewed as a good source of nutrition - a perception validated by academic studies.
55% of parents agreed that fresh frozen food can be a good source of nutrition, and 52% of parents said that they had increased such consumption in the past year.
55 %
of parents agreed that fresh frozen food is a good source of nutrition
52 %
of parents said they had increased their consumption of fresh frozen food in the past year
How We are Making a Difference
While the findings from this study indicate that Singaporeans are on the right track with prioritising health and nutrition, it also highlights areas where more can be done across the food continuum, especially by providers of food and daily essentials like FairPrice Group, to support consumers on this journey.
A Full Plate - Singapore's Largest Food Donation Drive
Making sure loved ones have access to nutritious meals can be a challenge for those in need.
That’s why FairPrice Group, with support from FairPrice Foundation, has launched A Full Plate: Singapore's largest food donation drive. Join us to make a difference today!
Donate nowStart Strong, Stay Strong
FairPrice Foundation is championing Start Strong, Stay Strong, Singapore's first preschool nutrition and sustainability education programme, developed in partnership with Terra SG and My First Skool by NTUC First Campus, and supported by nutrition knowledge partner, KK Women's and Children's Hospital.
The programme is designed to educate children and their families to make informed food choices that are better for their health, and for the planet.
Learn more
CHAS Orange Fridays
Starting October 2024 and continuing through March 2025, CHAS Orange card holders will enjoy a 3% discount on all purchases every Friday at any FairPrice store.
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