Client
Gattopardo
Services Delivered
Corporate rebranding, brand positioning, Website design and build and Digital Imaging
An authentic Southern Italian indulgence
Gattopardo is famous for their sophisticated yet authentic take on Southern Italian cuisine. Their success had spawned a host of competitors, over-crowding a category they had created. In line with their recent relocation, they approached BLANC for a strategy that would redefine the brand’s position in the marketplace and elevate the brand beyond their competitors.
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The Brief
Gattopardo is one of the leading Italian restaurants in Singapore owned and operated by the Garibaldi Group of Restaurants. Diners can expect a unique and refreshing style of cooking from Chef Lino Sauro who brings his 25 years of culinary experience to the fore – creating a rich variety of original dishes with varying depths of flavour that will satisfy even the most discerning palate. In 2014, in line with its location shift from Fort Canning Hotel to a quaint corner at the end of Tras Street, Gattopardo had the vision of refreshing its brand reputation, in order to more accurately reflect the company’s vision. BLANC was invited to support this transformation with the development of an actionable strategy that would redefine the brand’s position in the marketplace and elevate the brand beyond their competitors.
What We Did
Our first step was to generate consumer insights and formulate a consistent and clear positioning. We launched an international survey on the best restaurants around the world to assess the essence of a great restaurant. Based on the analysis we developed a brand strategy, focusing on positioning Gattopardo as the “Authentic Southern Italian Indulgence”.
Patrons are taken to an authentic southern Italian culinary adventure, a world of authenticity and taste. This concept provides the platform for high quality food presentation and a memorable Gattopardo-owned visual language. We created a new approach to photography and directed a collection of photos that captured Gattopardo’s distinctive character to populate a new media library.
BLANC delivered a comprehensive overhaul which focused on strategic brand positioning, a refreshed brand identity, and a fully responsive website to deliver an experience that is unique to this fine establishment.
The Impact
Although the campaign is too new to show quantifiable results, there have been enthusiastic and positive feedback from key stakeholders. With the success of this brand rejuvenation project, BLANC has also been retained to work on branding the other properties under the Garibaldi Group of Restaurants.
Visit www.gattopardo.com
