Client

Prudential

Services Delivered

Concept Development, Art Direction, Copywriting, Digital Imaging, Gifs, Animation

Recruitment Campaign for Prudential – #workgoals

To recruit a new wave of financial consultants, Prudential wanted a recruitment campaign that speaks to millennials, highlighting career benefits, such as flexibility, work-life balance, making a difference in others' lives, and cultivating entrepreneurial aspirations. The campaign took on the look of an Instagram post, making the brand's online ads simple and intuitive to understand, while the hashtags and visuals hit home the benefits and rewards of joining Prudential.