Client

Prudential

Services Delivered

Concept Development, Packaging Design, Illustration, Production

A whimsical twist to Prudential’s mid-autumn festival

The Mid-Autumn Festival is a festival celebrated mostly in Asian countries, usually with the accompaniment of mooncakes and tea and often depicted by the visual of the jade rabbit and goddess Chang E.

As Prudential is a UK-based corporation, we gave a whimsical western twist, making parallel inference between the iconic ‘Alice in wonderland’ theme with traditional visual depictions of the mid-autumn festival.